Whether catered, delivered, or taken-out from the cafe, Bex never sacrifices quality for convenience. With a menu filled with whole, simple, fresh food, a whole new, simple, and fresh approach to messaging was necessary. A succinct concept, “Good. To Go.”, is supported by original photography painstakingly composed and captured. I was fortunate to be able to work with photographer Ryan Hulvat in order to execute on this solution. Concepted and designed as Creative Director at Meris, Inc.