While maintaining their existing identity and positioning, branding and messaging otherwise went through a complete overhaul for this internationally leading producer of duck.  Joe Jurgielewicz & Son upholds the highest level of animal welfare and operates sustainably and efficiently, however, their number one differentiator is simple: taste. “America’s Tastiest Duck” is the guiding concept for this campaign, with each message supporting the proclamation. Concepted and designed as Creative Director at Meris, Inc.